About Pete

Kasidit Prasitrattanaporn, known as 'Pete,' serves as the Founder and CEO of Apostofi Holdings. Under his leadership, Apostofi Holdings has cultivated a diverse brand portfolio that embodies the essence of contemporary urban living in Bangkok. Notable among these brands are the coffee chain 'VE/LA', the art and stationery brand 'Mediums,' and the contemporary dining restaurant 'Gardens,' alongside others. Additionally setting him apart is his journey as a startup entrepreneur, having established Apostofi Holdings with a multi-million dollar valuation at the age of 16 during his high school years. This captivating narrative has been widely covered in various media outlets, featuring interviews and talks that have shared his story.

Central to the ethos of the company he founded is 'to reconnect people like the good old times'. Pete's unwavering focus revolves around crafting products and services that instill the cherished values of community, reconnection, and inspiration. Apostofi's humble origins trace back to a small store in Sukhumvit with the aim to revive Bangkok's art scene and develop Thais' understanding of the value in Fine Arts and Creative Design. The brands has since flourished, gracing numerous malls across Bangkok and even extending its reach internationally through a robust e-commerce presence. The company has also fostered substantial partnerships with some of Thailand's industry leaders and gained a B2B client portfolio of world class brands and institutions including but not limited to : Soho House, Diptyque, Jager le Coultre, Stella Mccartney, The Standard Hotels, Krungsri, Fujifilm. Pete leads a dynamic team of over 80 dedicated members, a number that continues to grow as Apostofi Holdings scales new heights.

⤴ Learn More About Apostofi Holdings

Some Press & Talks

Capital Read ‘Mediums - The Art of Retail Startups’ | Article
The Cloud ‘While they sleep, we dream’ | Article
Urban Creature Magazine Mediums - Ekkamai’s New Creative Landmark | Article
A Day Magazine Unmissable Lifestyle Retail Stores in Bangkok | Blog Post
Hello Magazine From an art student to the CEO of Apostofi at 18 years old| Printed Article
The Perspective of New Generation The 16 Year Old CEO that runs Mediums | Interview
Once in Life Publication | Article
Preaw Pak A Visit to ve/la at Mediums Sukhumvit 42 | TV Interview Article
GMM 25 A World of Creativity at Mediums Sukhumvit 42 | TV Interview
Gourmet & Cuisine Mediums - The new 24 hour creative spot | Article
BTimes Building a company off inspiration | TV Interview
TED Fund A Talk on Pitching | Live Event
SME Startup Thailand Building a Business at 17 | Interview
96.5 FM Kasidit Prasitrattanaporn - A 16 Year Old CEO | Radio Interview
Chiangmai University College of Arts Starting a business at 16 | Lecture + Q&A
Chulalongkorn University An Intro to Business | Student Interview

City Hoppers (Korea) | Article
Room Magazine | Article